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Here are 12 random graphic design tips to improve your business.I'm trying a different approach to this week's podcast. Instead of talking about a single subject related to running your home-based graphic design business, I'm going to share 12 random graphic design tips with you. Even if you already know these tips, I'm hoping that talking about them will jog your memory and get you thinking about them again.
Here is an outline of the graphic design tips I cover on this episode. For the full discussion be sure to listen to the podcast.
Tip 1: Find the real deadline
When a client tells you there's a deadline to submit artwork to a third party, you should contact that third party to find out how strict their deadline is. In most cases, those deadlines have been padded to accommodate potential problems with artwork submitted by non-designers. Since you are a professional designer they may allow you to submit the artwork at a later date.
Tip 2: Get the proper file you need
In last week's podcast episode I mentioned how to find and extract logos from PDF files from specific websites using Google's Advanced Search. This tip is simply to contact a company's head office for the files you need. It's much faster for you to talk to them than getting your client to do it.
If your client doesn't have a head office you could instead contact the sign company they used to make their storefront or to put their logo on their vehicle.
Tip 3: Get a client's honest opinion of a design
If you want a client's honest opinion on a design, show it to them in black and white. Showing it to them in colour could influence their opinion one way or another. Showing the design in black and while will allow them to look at the design itself. Once they are satisfied with the design you can move on to colourizing it.
Tip 4: Stop explaining things over and over
If you find yourself having to explain to clients over and over how to do things on their website's CMS you should think about recording short videos of the tasks. This way you only have to do it once and if the client forgets they can simply re-watch the video. To do this I use software on my Mac called ScreenFlow.
Tip 5: Deal with only one contact person
Keep a strict chain of command. When dealing with clients that are made up of a committee or a board, insist you deal with only one person from the group. If anyone else contacts you for any reason simply redirect them back to the contact person.
Tip 6: Set your own meeting schedule
Don't allow your clients to set the times for meetings. Instead, you should give them a few time options to choose from. A client will be less likely to cancel a meeting if it was set to your schedule. Plus, by setting the schedule you are letting your client know that you are in charge of this project, not them.
Tip 7: Get a leg up when meeting a new client
If you ever meet a client at a bar or restaurant to discuss work, insist on buying their drink and food. This will subconsciously put them in your debt and could help in their decision making regarding you and their project.
Tip 8: Quickly remove formatting from text
Sometimes when you copy text from a word processor into another program you may end up with some strange characters or coding. To eliminate this problem, open a plain-text email, paste the copied text into the email, then select and copy it again. All the strange characters or coding will now be removed.
Tip 9: Use Find/Replace to your full advantage
Find and Replace is an often overlooked powerhouse when it comes to formatting text. Learn the advanced techniques for this tool and you could save hours of mundane text formatting on future page layout projects.
Tip 10: Cover all bases with domain names
Suggest to clients that they register multiple variations of their domain name as well as multiple domain extensions and redirect them all to the one main domain they plan on using. For example; The Ant & Aardvark Club may use the domain antandaardvarkclub.com as their primary domain. But they should also register variations such as theantandaardvarkclub.com, antaardvarkclub.com, antandaardvark.com, antaardvark.com, etc. Good practice would be to also register the .net, .org. .ca and any other pertinent extensions for all variations of the domain.
Tip 11: Hijack competitors with variations of their domain names.
Similar to Tip 10: Look at competitor's domain names and register the variations yourself and point them towards your own website. If anyone types in one of the variations they end up on your site instead of your competition. Do the same for your client's sites.
Tip 12: Order extras or tag on orders for yourself.
If you are ordering anything for your client that you may find useful, order extra for yourself. For example, if your client ordered t-shirts printed ask the company to send you a couple of extra shirts without any printing.
You could also tag on personal orders with client orders to save yourself some money. If you design a postcard for a client, design a second one for yourself and order them together. Some printers will charge less when multiple orders are combined. Charge your client the regular price and use the discount for yourself.
Do you have any tips you would like to share?
Let me know your tips by leaving a comment for this episode.
Questions of the Week
Submit your question to be featured in a future episode of the podcast by visiting the feedback page.
This week’s question comes from Crystal
How do you schedule clients who are in different time zones? I have clients all over the United States and Canada, and none of them are in the same time zone as me. I find myself working late just to accommodate my clients who are 4.5 hours behind me. Is there a functional way that I can schedule my clients so I don't have to work until midnight?
To find out what I told Crystal you’ll have to listen to the podcast.
Resource of the week Awwwards.com
Awwwards.com is an inspirational site I use to see what innovations people are doing in web design. Awwwards.com states they're a meeting point, where digital design professionals from across the globe find inspiration, impart knowledge and experience, connect, and share constructive, respectful critiques. Give them a look the next time you want ideas for your next web project.
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Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at firstname.lastname@example.org