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When was the last time you evaluated your graphic design business?You know the phrase, stop and smell the roses? It means that sometimes we’re so busy and focused that we don’t take the time to notice the little things around us.
This is a great philosophy for life but it's also a great lesson for business.
In this episode of the Resourceful Designer podcast, I discuss various ways you can evaluate your graphic design business. Be sure to listen to the episode for the full content. Here's a bit of what I talked about.
When to evaluate your graphic design business.
Whether you're just starting out or you’ve been in business for several years. Now is a great time to evaluate your graphic design business.
Evaluating your graphic design business will help you focus on your strengths, identify your weaknesses and streamline your workflow and make you a more efficient graphic designer.
How to evaluate your graphic design business.
What sort of things do you look for when evaluating your graphic design business? It differs with each person and each business so you’ll have to develop your own evaluation but here's a good starting list for you to consider. I've also listed past podcast episodes covering each topic in case you want to learn more about them.
- Your business structure: Freelancer, Sole Proprietor, Incorporated
- Your Business name – Listen to Episode 41 – Naming Your Graphic Design Business
- Your Rates – Listen to Episode 26 – Raise your prices to get better graphic design work
- Your pricing structure – Listen to Episode 11 – Pricing Strategies For Your Graphic Design Business
- Are you using your time effectively? – Listen to Episode 4 – Superhero Syndrome
- Are there tasks you're doing that others could do for you – Listen to Episode 62 – How To Use A Virtual Assistant for Your Graphic Design Business
- Is your marketing material up to date?
- Can someone in your house do some of your chores? Even if they don't do them your way? – Listen to Episode 45 – It's OK for Graphic Designers To Ask For Help
- Is your hardware and software sufficient for your job?
- Is there any part of your business that you no longer want to do – Listen to Episode 42 – It's OK To Say No To Graphic Design Work
- Is there a new direction you want your graphic design business to take? – Listen to Episode 54 – Should you find a Graphic Design Niche
We only have a fixed number of hours in our lives. By evaluating your graphic design business you can identify the areas that are working and those that need to change and free up some of those wasted hours.
By evaluating your business, you will become a much better business person as well as a better graphic designer.
Have you ever ran an evaluation on your graphic design business?
Let me know how it worked out for you by leaving a comment for this episode.
Questions of the Week
Submit your question to be featured in a future episode of the podcast by visiting the feedback page.
This week’s question comes from Sarah
Hi. For the last 10 years, I've worked for myself as a freelance writer and communications consultant, usually with a basic design work thrown in the mix. In the last couple years, I've started to do a lot more document layout, which definitely incorporates design, and I want to get more into the design side of things. I'm trained in indesign although I've never had any formal graphic design training. I plan to take some courses in the next year to improve my skills.
I live in a small town so there are only a few people here who have these types of skills. But it's been a very natural progression for me to do writing, editing and design.
I'm just wondering how common you think this situation is. Are there other designers out there who also do writing and other communications services. And vice versa? Also, where does document layout fit into the graphic design world? Any info would be much appreciated Thank you! Really love the show.
To find out what I told Sarah you’ll have to listen to the podcast.
Tip of the week: Compare multiple stock image sites
This week's tip is more of a warning when dealing with some of the more expensive stock image sites that offer “exclusive” images. If you find that “perfect image” on a premium stock image site, take a bit of time to search less expensive sites for almost exact or very similar images. You could save yourself a lot of money. I recently found the perfect stock photo for a project I was working on. The photo would have cost me roughly $40 but I was able to find an almost identical photo on another image site for $1. The photos were taken by the same photographer at the exact same location. The only difference between the $40 photo and the $1 photo was that a single item in the photo was moved. This allowed the premium site to offer their version as “exclusive” since it was different than the much less expensive shot.
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Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at email@example.com