Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
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A big mistake people make on To-Do lists is mixing projects with tasks. A To-Do list should only contain tasks, items that require only one thing to complete them. Projects should be on a completely separate list. By separating the tasks from the projects, you make it much easier on yourself.read more
It's a given, you want your design business to succeed. In order to accomplish that, you need to find opportunities to grow. Some of those opportunities take time and money and are well worth the effort. But some opportunities to grow are so small and simple that they are often overlooked. On this episode of the podcast, I share five such opportunities you can implement today to help grow your design business.read more
As a designer, you know how much work goes into acquiring new design clients. However, you also need to put some effort into retaining your existing design clients or they may be taken away from you. Here are some tips to help you.read more
There’s a lot more to running a successful design business than just being a good designer. In fact, being a good designer may be the least important thing for your design business.read more
To celebrate this 100 episodes milestone, I want to do something a bit different and share with you what being a graphic designer means to me. Please listen to the episode to get the full story.read more
A “Shop Local” campaign is quite common in smaller communities. Especially those near large metropolitan areas. The purpose of these campaigns is to encourage people to support local businesses by shopping in their hometown. But how do they affect your design business?read more
Touchpoints happen every time someone interacts directly with your brand. Touchpoints are the pivotal gateways when a potential client decides whether they want to take the next step towards working with you or to back away and look elsewhere.read more
You need to know what target markets you are going after if you want your design campaigns to succeed. It's your job to get into the heads of those people and design something that appeals to them.read more
Trade shows are a great place to drum up new clients. Those attending are there to either discover something new or to find ways to improve something to do with their current situation. That something could be you.read more
There are many instances when you may be asked to sign an NDA but the main one is when your client needs to share valuable information with you and wants to ensure you don't steal or use that information without their approval.read more