Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
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A “Shop Local” campaign is quite common in smaller communities. Especially those near large metropolitan areas. The purpose of these campaigns is to encourage people to support local businesses by shopping in their hometown. But how do they affect your design business?read more
Touchpoints happen every time someone interacts directly with your brand. Touchpoints are the pivotal gateways when a potential client decides whether they want to take the next step towards working with you or to back away and look elsewhere.read more
You need to know what target markets you are going after if you want your design campaigns to succeed. It's your job to get into the heads of those people and design something that appeals to them.read more
Trade shows are a great place to drum up new clients. Those attending are there to either discover something new or to find ways to improve something to do with their current situation. That something could be you.read more
There are many instances when you may be asked to sign an NDA but the main one is when your client needs to share valuable information with you and wants to ensure you don't steal or use that information without their approval.read more
Just In Time Learning essentially means you only learn things that you will need for your next task at hand. Learning things you don’t need right now is a waste of time.read more
Marketing to a design niche is easier than general marketing. Your marketing material is designed to appeal to that niche, making it easier to get noticed.read more
Being a home-based designer is challenging enough without having your design life interrupted by the personal life that surrounds you each and every day.read more
I read an article recently about the Zeigarnik Effect. The article I read was aimed at writers and not graphic designers but I found a lot of it relates to what we do as designers.read more
Peripherals, devices that are often forgotten until they are needed, are an essential addition to any graphic design business.read more