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What is Emotional Intelligence?

According to Psychology Today; Emotional intelligence is the ability to identify and manage your own emotions and the emotions of others. It’s the capacity to be aware of, control, and express your emotions, and to handle interpersonal relationships judiciously and empathetically.

In other words, Emotional intelligence impacts your thinking and behaviour when dealing with your clients and is a crucial part of building client relationships. In this episode of the Resourceful Designer podcast, I discuss how to be aware of your emotional intelligence and use it to grow your design business. Be sure to listen to the podcast for the full story.

Emotional Intelligence and your design business.

It’s a given that client satisfaction and their repeated business is based on their emotional connection to you the designer. If a client likes you, they are more likely to hire you again for future projects. That’s why Emotional Intelligence is something you should be aware of at all times.

There are many different aspects involved when building relationships with your graphic design clients. Emotional Intelligence plays a major role in that process. Being aware of your Emotional Intelligence means being aware that emotions can impact your behaviour and can impact other people’s behaviour, both positively and negatively.

Learning how to manage those emotions, both your own and those of other people, is a key part of building relationships with your design clients.

Here are a few tips for improving your emotional intelligence:

  • Learn to be self-aware of your own emotions. Think about how your emotions have affected the way you react in various situations. If you are the type of person who is always on the defensive you need to learn to recognize and control these emotions.
  • Take responsibility for your feelings and behaviour. When criticized or challenged, rather than taking offence ask yourself, “What can I learn from this situation?” If you lash out it will affect your client’s emotions. Likewise, if you hurt someone’s feelings, offer a sincere apology.
  • Learn how to respond to a situation rather than react to it. Reacting typically involves an emotional behaviour, whereas, responding involves deciding how you want to behave.
  • All client interactions should be conducted in a technology-free environment. Avoid distractions from text messages, emails, and voicemails, and give customers your undivided attention. Distractions create negative emotions in your clients.
  • Take a moment to consider your actions before speaking or acting. This can help you manage your emotions and help you be more thoughtful and less emotional when responding to a situation. It also makes you look more impressive when your client sees you take the time to ponder their questions and comments.
  • Increasing your empathy can go a long way in relationship building. Practice understanding why someone feels or behaves in a certain way and communicate that understanding to them.

Practice makes perfect

If the above is something you struggle with, try scheduling a couple of minutes at the end of the day to reflect on your daily actions and how you handled yourself. We all learn through actions. Think back on your client interactions and try to identify areas you could have done better. The relationships you build with your clients are the most important part of your design business.

As I said in episode 85 of the podcast which was titled Reel in Repeat Clients, a client would much rather work with a good designer they like, than work with a great designer they don’t like.

If you learn to identify and master your Emotional Intelligence you will become the designer your clients like.

Do you struggle with your Emotional Intelligence?

Let me know your goals by leaving a comment for this episode.

Questions of the Week

Submit your question to be featured in a future episode of the podcast by visiting the feedback page.

This week’s question comes from Travis

I just finished the episode on hourly rates, and you brought up the niche topic. I target the church/ministry niche, personally, and have several years' experience in this niche. However, it's a niche that typically is not willing to pay standard rates (because they are usually non-profit). The idea of charging more in this niche seems impossible.

Do you have any experience with working for non-profit clients, or any feedback on how to develop good quotes for those in the non-profit sector?

Recently I've been asking them first to let me know what they have budgeted, but they often have no idea what to expect, or simply don't know what to budget. I try to help them come up with a good number, and then I adjust how much time I spend on the project accordingly.

To find out what I told Travis you’ll have to listen to the podcast.

Tip of the week Hand Written Thank You Cards.

A great way to solidify your client relationships is by sending them a hand written thank you card after a project is completed. Not only are hand written cards a great way to stand out and be remembered, but they offer another opportunity for you to show off your design skills to your client.

Most people are not used to receiving personal correspondence through the mail anymore. This simple tip will go a long way to establishing your business as one that goes that extra step.

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I want to help you.

Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com

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