On September 7th 2016, Elegant Themes released their much-anticipated update to the already amazing Divi theme, and it’s taken web design to a whole new level. A level I hadn’t even imagined before. No more back-end coding, no more playing in a web builder wondering what the outcome will be, no more hitting the Preview button to check what you built.
I’m sure you’ve encountered this before. A client says they want their website to be listed at the top of Google’s search results, and they want to know how to get there. For years the answer was fairly simple. Make sure they had a well-built keyword rich site, which hopefully they did, since you built it for them, and try to get as many backlinks as possible. You would tell them to contact groups, organizations, clubs, associations, etc., and ask for links back to their site. They could even pay for backlinks if they wanted, although not a recommended method, it did work for some. After all, the more links the better. When Google saw how many backlinks their site had, it would automatically move them up the rankings. With enough backlinks, a site could reach the top of the list for their given keyword. Easy as pie. This method actually worked for a while, but some people started gaming the system and Google soon stepped in.
One of the greatest perks of designing from home is being able to adjust your work hours. We all know that being creative isn’t something you can just turn on with a punch clock. Inspiration can sometimes be fleeting. It can hit you at the strangest times and if you’re anything like me, you can’t just put it off. When an idea hits me I need my mouse and keyboard to get it down as soon as I can. If that’s not possible, a pencil and paper will often do until I can get to my computer.
One of the hardest decisions we make as designers is how much to charge for our services. I can’t tell you how much your design rate should be. Only you can decide what your worth. You need to base your prices on Location, skills, experience, equipment, overhead and many more factors. Eventually you’ll come up with a rate. It’s probably too low, but it’s a start.
Every web designers has in his or her arsenal a list of favourite tools they turn to before, during and after the build process. Resources they rely on to facilitate their job and save time, simplifying complicated tasks and making them more productive.