Many designers don’t know how to use social media to attract design clients. They post their work hoping to attract business, but all they get is a following of fellow designers. Does this sound familiar?
Let me start by saying that I’ve never lost a client to discount designers. I’ve had clients question my higher prices, but in the end, they ended up hiring me. I know that many designers have difficulty justifying their costs to their clients so I thought I would share what I do when a client asks “Why should I hire you when I can get that designed cheaper elsewhere?”
I was talking to a fellow designer recently who is concerned about competing on prices. He asked me what I do if a client says they can pay less for a logo at Fiverr, Upwork, 99 Designs, or any other discount design platforms.
If you plan on growing your design business to be more than a commodity, more than selling your time for money, then there will come a time when you will need to stop and think, “Is this a design project I want to take on?”
In today’s episode of the Resourceful Designer podcast, I’m talking to Craig Burton, owner of School Branding Matters, a New Zealand based branding agency that specialises in helping schools craft compelling visual brands. Craig found his niche and has spent the past ten years building his company and inspiring journeys in school branding.
So you’re running a graphic design business. You’re plugging away day after day, week after week, engaging with clients and designing amazing things for them. Life is great, you’re living the dream. But what if the unexpected happened? Are you prepared?