Last week I shared the first nine psychology of pricing tactics from Nick Kolenda’s article. This week I continue the series with more great pricing tactics.
At the end of the day, price is merely a perception. Nothing more. Nothing less. In fact, you can change that perception of how people interpret a price simply by changing the visual traits of the numeral.
What if I told you there’s a very simple secret that will allow you to have a happier and more satisfying design career?
Remember, the only truly “bad clients” are the ones you take on despite your better judgement. Trust your gut. It won’t let you down.
Making presentations is one of the best ways to get exposure and actually land new design work. Almost every time I make a presentation, I end up with at least one new client.
Media exposure gives you credibility. It means you’re “important” enough to merit mentioning. And that publicity can mean the difference between someone just knowing about you and someone hiring you.