Resourceful Designer - A Graphic Design Podcast

Since launching Resourceful Designer in 2015, one of the biggest struggles I’ve seen from my audience is starting a design business and finding clients. I realise that I've never actually said what I would do if I had to start a design business from scratch. Until now. 

If you attained perfection, there would be no more motivation to carry on because everything after that point would be a step-down. That’s why I choose the title Progress Over Perfection. Because perfection is unattainable, your goal should be to make progress instead by continually improving your design skills. You do that by practising. There will never be a time in your life when you don’t need to improve your design skills.

No specific time of year is best for reviewing your design business, but January seems like the most popular time for taking measure of things in your life. Spend a bit of time taking measure of where things stand with your design business and make whatever course corrections you need to make.

I want you to take a look back at what you accomplished and what you failed to achieve in 2018. With that in mind, what are you going to do to make 2019 even better?

I learned of the three-tier pricing strategy many years ago, but I never gave it much thought in regards to the design industry. Until recently that is. A few months ago I came across it again while reading a business book. A day or two later I was watching a YouTube video, and a designer mentioned using a three-tier pricing strategy in his design proposals. 

To the uninitiated, running a design business sounds easy. You find clients, you create designs for them, they pay you, repeat. Freelancers, however, know there is so much more to it than simply designing. And yet, even armed with that knowledge there are still several mistakes freelancers make when it comes to running their business.

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It’s November, and that means the holidays are just around the corner and everyone is looking for gift ideas for friends and family. I don’t know about you, but every year I dread the question “what do you want for Christmas?” I don't know what to say when someone asks me that question.

One of the best marketing tools available to your design business is your local Chamber of Commerce. If you are not taking advantage of how this organisation can help you grow, you are missing out. Big time.

Sometimes, all it takes to improve your designs or to break out of a creative slump is to alter your perspective on how you go about designing.