Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
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There are many uses for your mobile phone besides the obvious. Sure, you can text people, take photos and videos, peruse your social media accounts, watch YouTube, listen to music and podcasts, browse the web and even make phone calls. But there are so many other uses for your mobile phone that can help you with your design business.
Meeting people face to face isn’t the only way to network. There are other ways to build those relationships. Here are some less intimidating methods of reaching out to people.
For some people, networking comes naturally. Put them in a crowd and watch them work their magic. But to other people, the thought of walking up to a stranger and starting a conversation fills them with dread.
If you lower your price, you’ll be setting future precedences. Once a client knows they can negotiate with you, they’ll never take you, your services, or your prices seriously again. You’ll become a discount designer.
When you put these four questions to use, you'll find not only will your clients appreciate you more. But you’ll be able to create much better designs for them because of the information you’ve gathered from asking them.
Graphic and web designers tend to have visually striking websites. However, where they excel in visuals and usability, they often lack in their marketing message. A lot of designers don’t know how to market themselves properly.
How much trouble are you having choosing a name for your design business? Do you already have a name picked out or are you wracking your brain thinking up and then discarding dozens of names hoping to find one that suits you?
When it comes to designers. Most people don’t know what you do on a day to day basis, nor do they care. And the reason most people don't care is that most designers are not clarifying their brand message when it comes to presenting themselves.
As a business owner, what is your number one goal? If you answered anything other than growing your business, you need to rethink your priorities. Any business owner who’s first goal isn’t to grow their business, might as well throw in the towel and find a job working for someone else.
Are you aware of all the things you can claim as business expenses when running a home-based design business?
You've heard the saying, “You need to spend money to make money”? People quoting that often neglect to inform you that some of the money you spend running your design business, can be recuperated as business expenses.