Resourceful Designer - A Graphic Design Podcast

It doesn’t matter if you list your services on your website, you showcase different projects in your portfolio, or you explain them in your marketing material. Because chances are, your existing clients are not looking at that stuff. After all, they already know you, or so they believe, so they have no reason to look into what you do.

In this episode of the Resourceful Designer podcast, I'm talking to designer Col Gray, owner of Pixels Ink, a logo and brand design studio in Dundee Scotland. We discuss how he's making significant strides with his YouTube channel, Pixels Inc, as a means to market his business. 

You deal daily with people who are not in our industry. That’s why they hire you, after all, because of your creativity and knowledge of all things design. Don't confuse them by using design-related jargon they don't understand.

Offering Website maintenance is a great way to make extra money while putting in minimal effort. It’s right up there with print brokering as a way to supplement your design income.

Do you consider your home-based design business to be a hobby or a business? The way you define it can affect how much money you pay (or save) come tax time.

Are you a Pixel Pusher or a Design Thinker? Do you exude confidence when dealing with your design clients? If you answered no, you could be losing out on valuable business.

A vision statement defines where a company wants to be in the future. It guides you in your decision making when it comes to setting goals to reach an eventual destination.

When it comes to running a home-based design business, there are some things you can never have enough of. Here's a list of twelve you should consider.

Without proper video chat etiquette, you and your design business can come off as amateurish and unprofessional. Not the impression you want to present to your clients.

I’ve always believed that creative people should never lack for work. A creative person has the skills to make money from their creations. As graphic and web designers, you earn your primary income by completing projects for clients. But there are numerous other ways you could make money with your skills.