Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
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Not long ago, graphic designers designed almost entirely for print. Nowadays, it's common to find designers who only design websites. But contrary to popular belief, print is not dead. There is still a vast market out there for printed design. In fact, it's become even more critical in today's world.
How do you know that you’re the right designer for a project? Or maybe the question should be, how do you know a potential new design client is right for you?
At its core, “What got you here won’t get you there” is such a simple statement, and yet it holds so much truth. You can only get so far in life if you stick with the status quo. To advance and grow further, you need to expand yourself and do things you’ve never done before. Otherwise, you’ll never be more successful than you are right now.
Creating systems make you a more efficient designer and business person and they're a great way to teach others how to do things the way you like them done.
The internet is filled with unscrupulous people. Are you doing everything you can to ensure your clients’ portion of it is safe by securing their WordPress websites?
Before I decided to leave the print shop where I worked as a graphic designer to start my graphic and web design business in 2006, I had a preconceived notion of what to expect. Some of what I imagined turned out to be accurate and some of what I believed was way off.
If you want to grow your design business, your best chance is to find local design clients to work with. After all, it’s much easier to find a client among the people who know you.
If you want a more productive design business, arrange your schedule to have periods of uninterrupted time. Time that is free of notifications and distractions, allowing you to focus all your energy on the task at hand.
To a client, unfamiliar with the design space, we’re all penguins. As far as they’re concerned, we’re all the same. So how do you expect them to choose you out of all the other design businesses out there? You need to be different.
It doesn’t matter if you list your services on your website, you showcase different projects in your portfolio, or you explain them in your marketing material. Because chances are, your existing clients are not looking at that stuff. After all, they already know you, or so they believe, so they have no reason to look into what you do.