Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
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Marketing to your existing clients is a valuable strategy when it comes to growing your design business. Your current client base is a priceless treasure trove of future opportunities. That’s why you need to focus effort on retention marketing, meaning marketing to your existing clients for them to bring new projects to you.
As we start this new decade, more and more designers are opting to work for themselves by starting a home-based business. But what many of these people fail to realize is, working from home is not for everyone, and you may fall into that category.
Even though I was the most expensive option, the perceived value of what I offer was enough for people to invest a bit more of their money in me to get their artwork designed right.
As my final instalment of 2019, I want to talk about my accomplishments this year and my goals for 2020. I bring you A Look back, A Look Ahead 2019 Edition.
If you spend a long time in the design profession, you tend to pick up a few tricks here and there. Methods that help make your job easier. Design hacks to increase productivity. Here are some design hacks I’ve learnt over the years. Perhaps you can put some of them to use and become a more productive designer.
A One Trick Pony is a person or thing with only one unique feature, talent or area of expertise. In the scope of today’s episode, a One Trick Pony is an application that only does one thing, but it does that one thing very well. Here are sone One Trick Ponies I regularly use that could help you with your design business.
There are many uses for your mobile phone besides the obvious. Sure, you can text people, take photos and videos, peruse your social media accounts, watch YouTube, listen to music and podcasts, browse the web and even make phone calls. But there are so many other uses for your mobile phone that can help you with your design business.
Meeting people face to face isn’t the only way to network. There are other ways to build those relationships. Here are some less intimidating methods of reaching out to people.
For some people, networking comes naturally. Put them in a crowd and watch them work their magic. But to other people, the thought of walking up to a stranger and starting a conversation fills them with dread.
If you lower your price, you’ll be setting future precedences. Once a client knows they can negotiate with you, they’ll never take you, your services, or your prices seriously again. You’ll become a discount designer.