Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
The Psychology Of Pricing: Part 1 – RD264
At the end of the day, price is merely a perception. Nothing more. Nothing less. In fact, you can change that perception of how people interpret a price simply by changing the visual traits of the numeral.
The Secret To A Happy and Satisfying Design Career – RD263
What if I told you there’s a very simple secret that will allow you to have a happier and more satisfying design career?
There's No Such Thing As A Bad Client – RD262
Remember, the only truly “bad clients” are the ones you take on despite your better judgement. Trust your gut. It won't let you down.
Putting Yourself Out There With Presentations – RD261
Making presentations is one of the best ways to get exposure and actually land new design work. Almost every time I make a presentation, I end up with at least one new client.
Getting Free Media Exposure – RD260
Media exposure gives you credibility. It means you’re “important” enough to merit mentioning. And that publicity can mean the difference between someone just knowing about you and someone hiring you.
Promoting Yourself On Client Projects – RD259
The idea is to get your name out there by promoting yourself on your client projects. If people don’t know about you, there’s zero chance they’ll hire you. By putting your name on as many things as you can, those who see it will take notice.
Bartering Design Services For Exposure – RD258
You should never agree to a request to exchange your services for exposure. But that’s not the same thing as you bartering for exposure. Bartering for exposure is a great way to get your name in front of people who otherwise would never know about you.
Remember What You've Done – RD257
You are creating amazing things. Things that deserve to be remembered. What are you going to do so that 5, 10, 20 years from now, they don’t fade from your memory and are forgotten? Do something today so that you can remember what you’ve done.
Getting Delinquent Clients To Pay – RD256
You spent a lot of time learning your craft to get you to where you are today. Now clients hire you to design wonderful and functional things for them. You spend hours, if not days working on and perfecting each project until you and the client are satisfied. You expect to be compensated accordingly.
Why You Should Pitch Retainer Agreements – RD255
Retainer agreements are the pinnacle of client acquisition. Having several retainer clients can give you peace of mind, knowing you don’t have to spend as much time trying to acquire new clients. Instead, you work with a small handful of clients regularly as you build long-term relationships with them. It’s a win-win for both sides.
Hi! I'm Mark Des Cotes
I'm a designer just like you. Let's see how we can do more designing and less of the other business stuff that takes up our precious time. 
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