Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
Have you ever heard of the 10-20-30 Rule? It’s more often called the 10/20/30 Rule of PowerPoint, but the principle applies elsewhere as well.
This is a cautionary tale in how not to treat your clients. It’s always good to hear these kinds of stories to make you appreciate the relationships you have with your clients. Treat them well, and they’ll treat you well.
For your graphic or web design business to succeed, you need to find clients willing to work with you. Without clients, it’s a given that your business will fail. But with so many designers to choose from. How do you get clients to pick you over the competition?
I learned many years ago that my time is valuable. I only have so much of it, and I have to figure out the best use of that time for me. I constantly ask myself how can I get the best ROI for my time. And the biggest help was learning to cull my indulgences.
No business, design or otherwise can grow without making changes. Restaurants change their menus. Telecommunication companies change their phone plans. Governments elect new officials. Changes are a natural precursor to growth. And every successful business does it.
I'm continuing the tradition of making the final podcast episode of the year a form of a retrospective where I look back a the year that's coming to an end and look forward to the year ahead. I bring you A Look back, A Look Ahead 2020 Edition.
There are so many things you can do to improve your design business. Here are 5 tips to help you along the way.
Many graphic and web designers have difficulty understanding perceived value when it comes to how their clients view them. You can offer the same service to multiple people, and each one will perceive the value of what you’re offering them differently.
When running a design business from home, if you want it to succeed, you need solid skills in business development, lead generation, marketing, communication, leadership to work with your team, and of course, sales. Being a designer and owning a design business are two completely different things.
Even though cloud sync and cloud backup use similar data centers, they are different in how they function. There’s a common misconception that they’re the same thing, but they’re not. In fact, if you want to go by today’s standard backup practices, you should be using both sync and backup. If you’re not, you may be compromising your backup strategy.