Resourceful Designer - A Graphic Design Podcast
Resourceful Designer offers a graphic design podcast aimed at helping home based graphic designers and web designers streamline their business.
Each week, I shares advice, tips and resources to help you with all aspects of running a successful graphic design business.
But who am I?
I'm Mark Des Cotes, a graphic designer and web designer. I've been designing for over 25 years and I've been running my own successful graphic design business for more than 10 years. I thought it would be fun to host a graphic design podcast and share some of the knowledge I've gained over the years. If you want to know more about me please visit the About page.
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Starting a home-based design business is the dream of many designers. The idea of giving up the daily commute, of no longer sitting through rush hour traffic, and nobody looking over your shoulder while you work sounds desirable. Plus you get to choose your hours, dress however you want and be there for your family whenever they need you. It’s very tempting. But is it for you?
To run a successful design business, your skills as a designer are second to how good a salesperson you are. Because if you cannot sell, you might as well give up your freelance dreams. Get hired somewhere and earn an hourly salary to design all day, while someone else handled the selling part.
If you ever created a business plan, you’re probably familiar with the term SWOT Analysis, but here’s how designers can use it for their projects.
Many home-based designers don't charge high enough for their services. They undervalue their work and struggle to find meaningful relationships with great clients. And although it might sound counterintuitive, when you find yourself in this situation, the solution is to raise your prices.
Welcome to the 200th episode of the Resourceful Designer podcast. In celebration of this milestone, I’m going to try something a bit different. I’m going to be succinct and to the point, as I share 100 wise words with you, in the hopes that some of them will help you grow as a designer and help your business succeed.
Marketing to your existing clients is a valuable strategy when it comes to growing your design business. Your current client base is a priceless treasure trove of future opportunities. That’s why you need to focus effort on retention marketing, meaning marketing to your existing clients for them to bring new projects to you.
As we start this new decade, more and more designers are opting to work for themselves by starting a home-based business. But what many of these people fail to realize is, working from home is not for everyone, and you may fall into that category.
Even though I was the most expensive option, the perceived value of what I offer was enough for people to invest a bit more of their money in me to get their artwork designed right.
As my final instalment of 2019, I want to talk about my accomplishments this year and my goals for 2020. I bring you A Look back, A Look Ahead 2019 Edition.
If you spend a long time in the design profession, you tend to pick up a few tricks here and there. Methods that help make your job easier. Design hacks to increase productivity. Here are some design hacks I’ve learnt over the years. Perhaps you can put some of them to use and become a more productive designer.