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Are you moving the needle and growing your design business?Let me ask you a question. What have you done today, this week, this month that will help propel your design business? How are you moving the needle towards future growth and sustainability?
Isn't that a funny saying; “Moving the needle”? It means making a significant difference, having a measurable statistic that will change as a result of an action.
So let me ask you again, how are you moving the needle for your graphic or web design business? What actions are you taking that will produce a measurable change in the statistics of your business?
Statistics such as:
- Getting more clients.
- Increasing your revenue
- Streamlining your processes.
What are you doing to move your business forward?
Businesses are like sharks.
Just like a shark can't sit still or it will die, for a business to prosper, it needs to make advancements. it needs to look forward towards the future, It needs to evolve.
Think of car companies such as Ford or Honda. They don't just develop a new car and let it be. No, every year they make advancements and evolve each one of their models. The 2020 Ford Edge or Honda Civic is better than the 2019 models which were better than the 2018 models.
Subway, the biggest restaurant chain in the world, even larger than McDonalds, did not get to where they are by riding the status quo and always offering the same sandwiches.
No, all these companies grew, because they evolved with the times, they experimented, they introduced new options and features. These companies are continually moving the needle.
Now I don't expect your design business to compare on the same levels as Subway, Ford or Honda. But if you're not consciously trying to improve your business, there's a good chance others who are will surpass you.
Even if you are happy with the current state of your business, if you're lucky enough to be making a decent living and you have plenty of clients to keep you busy, that doesn't mean it will always be that way.
If it did, your town or city would have a family run general store instead of a Walmart or other big-box chain.
No matter how great your design business may be right now, you can never forget that even the best clients can shut down, reduce their design budget or even find another designer.
New technologies and software are always emerging, that makes our jobs easier, but they also make it easier for clients to do things on their own, requiring less and less of our services.
And as time goes by, you'll need to adjust your income to accommodate your ever-changing lifestyle, not to mention inflation who's steady pace seems to be a sprint.
It's great to be happy with the current state of your business, as long as you don't get complacent. Avoid getting into habits and routines that keep you in the status quo. If you do, you'll find that eventually you'll become out of the loop and be outdated.
So how do you move the needle?
- Make sure you stay up to date with technology and trends.
- Learn a new skill that makes you more valuable to your clients.
- Find new avenues to promote your business.
- Become more involved with your existing client's business.
- Streamline your process and become more efficient.
- Build a team that can help you evolve and grow.
Once again let me ask you. What are you doing to move the needle for your design business? Take one step today that'll help you in the long run. That's what moving the needle is all about.
Growing a business is a journey; you need to do it one step at a time. Even a baby step still counts.
How do you plan on moving the needle for your design business?
Let me know by leaving a comment for this episode.
Tip of the week Professional Head Shots
Clients always prefer dealing with a person over a faceless company. Having your photo visible on your website creates that sense of intimacy clients seek when hiring a designer. Seeing your face gives them comfort that they are dealing with a real person.
Since you only get one chance to make a first impression, why not give it the best shot you can by having your photo taken by a professional photographer. Not only will a professional photographer capture the best you, but visitors to your website will see that you take your business seriously enough to invest in professional photos.
I would love to hear from you. You can send me questions and feedback using my feedback form.
I want to help you.
Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at email@example.com